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Strategic Planning for Schools in 2021

Move from Reactive to Proactive with Your Benefits Plan

2020 was not an easy year for educators, big or small, public or private. In the chaos of COVID-19 and the rollercoaster of regulations, directives, and mandates that followed, many private schools spent the year in survival mode. Forget the strategic plan. How do we immediately transition our classrooms to distance-learning? How do we keep our faculty and students safe if in-person education resumes? How do we navigate planning and structure when we aren’t even sure what tomorrow holds?

Turning the calendars over to 2021 does not eliminate these challenges, and you’re probably still contending with your share of obstacles, but the dust is starting to settle. Elections are behind us. Vaccines are being administered. We can start to shift our thinking away from emergency problem-solving and toward the strategic initiatives that are important to you, your employees, and your students.

Strategic Benefits Planning for Christian Schools

Strategic planning is not a new idea for you. However, given the intensity of the crisis you have endured for the last several months, you may find it difficult to step away from the day-to-day to think broadly about your organization and what could come next.

We’re having these discussions with our own teams and also with our clients. Here’s the process we recommend:

  • Revisit your old plan. Though many variables and specifics may have changed, reviewing your most recent strategic plan can help you to reframe your broader goals and focus your perspective.
  • Run a SWOP Analysis. A SWOT analysis stands for strengths, weaknesses, opportunities, and threats. We have a more proactive mindset, so we think of threats as priorities instead. Regardless of your exact approach, this classic planning tool can help you to understand your current situation and reveal places you might go.
  • Talk to expert advisors. You can’t be expected to know everything, and your SWOP exercise may uncover questions that you aren’t in a position to answer. That’s okay. Talk to your trusted partners in your network so that you can make more informed decisions by leaning on their expertise.
  • Make a timeline. Map your plan to a timeline, setting key execution milestones that are both reasonable and practical. Without a plan for how you actually bring your strategic plan to life, many of your important ideas can get stuck on the shelf.
  • Revisit and recalibrate. 2020 showed us that everything can change, and it can change quickly. Your strategic plan should be malleable and adaptable, but that means taking the time to periodically reassess and reevaluate your progress and the realities facing your organization.

Make Every Dollar Count

With the volume of revenue funneled into employee benefits plans for the average organization, benefits should be a component of your strategic plan. It’s not the only priority, of course, but in an age where you may need to rapidly shift resources or, perhaps, build entirely new systems for delivering education, having more agency over your budget is a huge advantage. 

In any case, your strategic plan needs your attention, and soon.

You don’t have to figure out any of this alone. We’re happy to share what we’ve learned from our work and from our clients at any time. 

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The Problems With Traditional Health Care in Schools

And How to Solve Them

The traditional health care model that so many Christian schools are locked into is broken. These schools are stuck in a cycle of inefficiency: Their insurance carrier raises its prices to an unsustainable level, so the school goes back to the market and finds a more affordable alternative—even if it means they still have to pay a little more than they currently do. A year later, prices once again reach an unbearable rate, so they head back to the market once more. By breaking out of this cycle, schools can pursue reliable plan options that provide consistent rates and high-quality care for employees. 

When schools switch from plan to plan every few years, everyone suffers. Administrators spend weeks sorting through plan options, completing paperwork, and hoping for a smooth transition. For the employees, changes to the plan often mean a disruption in care as they seek out new doctors in the network. The worst part, however, is something that impacts everyone. In most cases, switching plans within the traditional health care model fails to provide a long-term cost-savings solution for the business or the employees. 

Breaking out of the traditional health care mold solves that problem. 

A Better Solution

Self-funded plans and group plans are proven alternatives to the typical health care model. By pulling together to negotiate lower rates, schools may finally experience something they haven’t felt within their health care program for years: stability. With this newfound stability, schools reap numerous benefits, including: 

1. Cost savings. With the power of self-funding or group plans, you’re never at the mercy of the insurance companies. Instead, you can leverage your buying power to access significantly lower plan prices. The savings potential here is enormous. In a traditional plan, all of the money you budget for the year goes to the insurance company. If your employees stay healthy and don’t use the plan very often, the insurance company enjoys handsome profits from your team’s health. In a self-funded plan, meanwhile, your excess budget could potentially come back to your school at the end of the year as a refund. 

2. Consistency. Maintaining the same plan each year leads to easier forecasting, planning, and budgeting for your school, and employees can remain with the same provider without worrying about a disruption in care. As an added bonus, you don’t spend weeks on open enrollment every year, sorting through potential vendors, comparing rising prices, communicating changes to employees, and distributing new health care cards. 

3. Better care and health outcomes. With a great plan, employees can visit the same doctors every year without worrying about who will write their prescriptions or help them when they’re sick. Since these employees visit the same doctors each year, their care is never interrupted—which means they could experience better health outcomes. For many employees, sticking with the same plan each year makes them feel comfortable while giving them an extra sense of confidence that they will receive the treatment they deserve.  

Improvements for Everyone

The traditional health care model that so many schools are locked into is broken. 

Every two or three years, we watch schools return to the market in search of a health plan that provides the smallest rate increase without disrupting coverage for employees. 

There’s a better way. 

By leveraging self-funded and group plan strategies, schools can access significantly lower rates that remain steady from year to year. In breaking away from the traditional health care cycle, schools can pursue new, reliable plan options that provide better rates and high-quality care for employees. With an optimal plan, school leaders avoid returning to the market every two or three years in search of the least painful plan. By switching, these leaders can find a plan that works.

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A New Operations Resource: Your Health Care Partner

COVID-19 created dozens of unexpected challenges for schools over the last year. Every day, school leaders face a long list of questions: How do we transition to online classes? When can we safely manage in-person classes again? Are we protecting our students and staff well enough? Managing these concerns has pushed Administrators, Directors of Finance, and Headmasters to expand their job descriptions and tackle problems they may have never thought possible. We’ve seen these leaders juggle so many responsibilities in recent months, we often joke they deserve an honorary degree in Operations! With so many competing concerns during a deadly worldwide pandemic, your health care plan should be a non-issue. Now, more than ever, schools should lean on their health care advisors to keep their plans running smoothly. 

Lean On Your Advisor

If you’re paying for health care services, you deserve results. Demand them. Work closely with your benefits advisor to extract as much information, guidance, and assistance as possible through the pandemic and beyond. 

By leveraging the skills and knowledge of your health care advisor, you unlock numerous benefits, including:  

1. A dedicated team. At City on a Hill, we strive to become an extension of our clients. Whether you partner with us or someone else, you should demand the same sort of attention. You deserve an expert who’s completely invested in your success—especially in the middle of a pandemic when your talents are best spent ensuring your school remains open. When you have questions, ask. You’ll save yourself many hours of research and frustration by consulting with a professional instead of trying to find an answer yourself. We’ve seen teams sink more than 100 hours each year into pursuing new insurance options each year. Your advisor is there to help! 

2. Smoother business. When executed properly, your health care plan may actually assist in your other operations. By working with your advisor to address runaway costs within your health plan, you control expenses and save funding to spend on other areas of the school. Similarly, by optimizing your plan to improve access to better care, employees receive greater health outcomes and remain strong throughout the pandemic to keep classes on-schedule, regardless of whether they’re online or in-person.

3. Optimized communication. Your advisor is an expert in your plan details. Leverage their knowledge to benefit your team and staff members. Your advisor likely has worked with dozens of schools before, so ask them about the best strategies they’ve seen and used for disseminating critical plan information as efficiently as possible. As the pandemic drags on, employees may have questions about coverage for COVID-19 testing or similar medical procedures. Your advisor can help! 

By outsourcing the most complicated parts of your plan, you free yourself to focus on what you do best: Running your school. 

Free Yourself to Focus on Your Talents

Now is the time to lean on your advisor. As you and the rest of your team juggle dozens of unexpected challenges sparked by the pandemic, rely on your advisor to optimize your health plan. While you focus on keeping your school open and operating efficiently, your advisor ensures your plan remains affordable and effective for all staff members who need it.

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